https://hbr.org/2019/02/companies-are-failing-in-their-efforts-to-become-data-driven?utm_medium=social&utm_campaign=hbr&utm_source=twitter

Becoming “data-driven” has been a commonly professed objective for many firms over the past decade or so. Whether their larger goal is to achieve digital transformation, “compete on analytics,” or become “AI-first,” embracing and successfully managing data in all its forms is an essential prerequisite. Consistent with these goals, companies have attempted to treat data as an important asset, evolve their cultures in a more data-oriented direction, and adjust their strategies to emphasize data and analytics.